Becky Hancock Design

Problem: My design studio relaunch needs a different website than just a simple portfolio. It needs to pre-sell my potential clients on my skills and process while being supported by the case studies in this portfolio.

Solution: A new website with keyword rich content, and a mobile friendly interface that showcases what this unique process I've developed has to offer female entreprenures.

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Deliverables

Stakeholder Interview
Market Research
Comeptitive Analysis
Mockups
Results

Timeline

1 Week

Stakeholder Interview

After over 20 years working as a designer, the job market has become over saturated in UX UI Design. Rather than keep spinning her wheels applying for positions, Becky decided to put her future in her own hands and develop a new brand, and new studio that caters to the needs of female entreprenures, but especially moms who are trying to launch a business while working from home and taking care of their families.

Market Research

Current Situation:

They have some clients but are having trouble scaling up.
Limited time for marketing
Hard to build a brand/create an online presence
Tech overwhelm: websites, social media, digital tools in general
Struggling to generate leads and convert them into paying clients
Relying too much on word-of-mouth without a solid marketing strategy
Difficulty standing out in a saturated coaching market
Charging too little or underpricing their services due to self-doubt
Fear of raising prices and losing clients
Difficulty creating sustainable income streams beyond one-on-one coaching

Desired Situation:

Earning a sustainable income
Passive income streams
Strong online presence
Consistent client flow
Consistent income that meets or exceeds personal financial goals
Filling their client roster with ideal clients
Diversified income streams (one-on-one coaching, group programs, courses, books, etc.)
Helping clients achieve tangible, measurable results
High client satisfaction and strong testimonials
Repeat clients and referrals from happy customers
Maintaining a schedule that allows for personal freedom and self-care
Aligning their business with their values and passions
Enjoying the work and feeling energized rather than burned out

Persona

Competitive Analysis

competitive Analysis This company caters to women and as their name says empowers women to win in business. They offer full-service packages that include branding, web, and creative direction. Premium price, personal service.

competitive Analysis This company caters to mothers. There’s lots of language on the site about balancing business and being a mom. The designer is also a mom and evokes sympathy for other mothers. She offers full-service packages that include branding, web, and creative direction. Premium price, personal service.

competitive Analysis For small women-owned businesses. The focus on well-being seems scattered in their offerings. Has a community element.

High Fidelity Mockups

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Results

The site has been live for a few weeks at the time of this writing. Traffic increases are notable on the website.

Traffic