Problem: My design studio relaunch needs a different website than just a simple portfolio. It needs to pre-sell my potential clients on my skills and process while being supported by the case studies in this portfolio.
Solution: A new website with keyword rich content, and a mobile friendly interface that showcases what this unique process I've developed has to offer female entreprenures.
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After over 20 years working as a designer, the job market has become over saturated in UX UI Design. Rather than keep spinning her wheels applying for positions, Becky decided to put her future in her own hands and develop a new brand, and new studio that caters to the needs of female entreprenures, but especially moms who are trying to launch a business while working from home and taking care of their families.
This company caters to women and as their name says empowers women to win in business. They offer full-service packages that include branding, web, and creative direction. Premium price, personal service.
This company caters to mothers. There’s lots of language on the site about balancing business and being a mom. The designer is also a mom and evokes sympathy for other mothers. She offers full-service packages that include branding, web, and creative direction. Premium price, personal service.
For small women-owned businesses. The focus on well-being seems scattered in their offerings. Has a community element.
The site has been live for a few weeks at the time of this writing. There is an active outreach campaign for this website. However, even before this campaign began, traffic increases were notable.
