A platform dedicated to helping small businesses grow online, I led key UX initiatives that improved usability, boosted engagement, and ultimately empowered business owners to succeed. This case study outlines how I approached user challenges with empathy, data, and iterative design to deliver real results.
The Problem: Many small business owners using our platform were overwhelmed by the complexity of getting their business online. Common pain points included:
We knew that to help them succeed, we needed to simplify the platform, guide them through core tasks, and create a more supportive, efficient digital experience.
My Role: As the lead UX designer on this initiative, I:
To understand our users, I conducted:
Key Insight: Users didn’t just want a tool—they wanted a guided, confidence-building experience. Many lacked technical skills and needed clarity and reassurance at every step.
Redesigned Onboarding Flow
Streamlined Key Workflows
Mobile Usability Enhancements
Introduced a Scalable Design System
As a new user, I want to create an account.
As a user, I want to find a course or recommended resource
As a user, I want to interact with the community members
As a user, I want to take a short course
We tested solutions via A/B experiments and continuous feedback loops:
While the larger application is being built, we decided to create a landing page and develop buzz around the brand.
This project reminded me that small businesses are run by real people with big dreams—and it's our job as designers to make their digital journey as intuitive and supportive as possible. By blending human-centered design with data-driven insights, we not only improved the product but also made a real difference in our users’ lives.
